Landmark high-rise on South University and South Forest wants to host a "pep rally" block party in September.
Melanie Maxwell | AnnArbor.com
Texas-based American Campus Communities — the owner of the 14-story high-rise on the corner of South University and South Forest near the University of Michigan campus — wants to close a block of South University on Sept. 6 for its “Beats, Eats and Cleats in the Streets” event.
Landmark is requesting that Ann Arbor City Council approve the closure of South University between South Forest and Washtenaw Avenue from 10 a.m. Friday, Sept. 6, until 2 a.m. on Saturday, Sept. 7.
The event precedes the University of Michigan night game against Notre Dame on Sept. 7.
“This event is a welcome to new and returning students and will have a pep rally, live music, food trucks, inflatable boxing, and other entertainment. Alcohol will not be served,” a city notice says.
The actual Beats, East and Cleats in the Streets event would take place from 4 p.m. to 10 p.m. on Sept. 6. South University in front of Landmark would be closed before and after the event to provide time for equipment set-up and cleanup.
The block party is part of increased creative marketing efforts by Ann Arbor’s new student high-rise buildings, which are competing to attract tenants.
Last year, Landmark sponsored a fraternity tailgate party, designed “Live at Landmark” T-shirts and distributed specially marked sunglasses.
City Council will consider the street closure request at its Aug. 8 meeting.
The South University block Landmark wants to close for a "pep rally" stretches from South Forest to Washtenaw Avenue.
City of Ann Arbor
Lizzy Alfs is a business reporter for AnnArbor.com. Reach her at 734-623-2584 or email her at lizzyalfs@annarbor.com. Follow her on Twitter at http://twitter.com/lizzyalfs.