Google vs. Detroit? Collaboration, not competition is the answer

According to Forbes writer Joann Muller, Google’s driverless car and the connected vehicles research project at the University of Michigan are working towards the same goal, and eventually will work together.

Muller sees a growing trend of west-coast technology experts who believe that Google’s driving technology will soon surpass the old-guard automakers such as General Motors and Ford. Instead, she sees a gradual trend towards self-driving vehicles that will be led by the traditional car companies.

Google, Microsoft, Intel, and even Apple have a place at the table in Muller’s automotive future, but as partners sharing their digital expertise with the established industry leaders, not leading the charge themselves.

• Read the full story at Forbes.com.

Ben Freed covers business for AnnArbor.com. You can sign up here to receive Business Review updates every week. Reach out to Ben at 734-623-2528 or email him at benfreed@annarbor.com. Follow him on twitter @BFreedinA2