Social media and shopping have become even more intertwined now that Twitterand American Express have announced a new partnership. The two companies announced Tuesday that Amex cardholders will be able to make purchases by using a hashtag, according to a report in USA Today.
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Users will be able to make purchases by tweeting hashtags from their cellphones or computers.
Once a deal is claimed, users have to then tweet a “confirmation” hashtag that is tweeted at them by a special @AmexSync Twitter account. American Express plans to offer other items through the service, including a Kindle Fire HD and an Xbox 360.
Ben Freed covers business for AnnArbor.com. You can sign up here to receive Business Review updates every week. Reach out to Ben at 734-623-2528 or email him at benfreed@annarbor.com. Follow him on twitter @BFreedinA2
